3 PILLARS OF MARKETING

Hello everyone, This is a place for start-ups and small businesses to learn about the latest trend in online business

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.

Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.

The development of digital marketing, during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of 

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Influencer Marketing
• Content Automation
• Campaign Marketing
• Data-Driven Marketing
• E-Commerce Marketing
• Social Media Marketing
• Social Media Optimization
• E-Mail Direct Marketing
• E–Books

Digital marketing provides you better reach to your target audience, customer engagement and also helps in catching the interest of the consumer and also attracts them to engage in the discussion.

Digital marketing provides you better visibility and also allows real-time customer service to produce larger revenues, maintain much more customers, and generate new happy consumers.

The knowledge base of digital marketing is another issue to be tackle, not every startup or small business knows how to find their way around the internet, a higher percentage of our people still did not know that the smart phone or i-phone is not just a communication devise but a business tool, hence there is the need for training.

Digital marketing is virtually the cheapest, with all the free options available on the internet, also leveraging on the social media platforms one can set up a campaign within a short time and reach a wider audience.

 Physical Marketing this as the conventional or traditional way of marketing before now traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.

One of the long-standing benefits of physical marketing is in its direct visual impact. The immediacy of physical marketing products and their tactile nature mean that you can provide an instant visual impact for your product or business, and immediately begin to build a brand image.

Lots of small businesses have difficulty with deciding which kind of marketing to do, because of a limited budget. Print ads in newspapers and magazines ads are the best example of Physical marketing and other examples such as Flyers, Flex, Canopy, Tv ads, Radio ads etc. Physical marketing has been around since long before the advent of the internet (before electricity, phones and cars too!)

Being there yourself selling your product at event expo.

Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of business partners or salespeople to assist with lead generation and closing sales.

Reach out to potential customer by creating a relationship

Multi-level marketing, also called pyramid selling, network marketing, and referral marketing, is a marketing strategy for the sale of products or services where the revenue of the MLM  Company is derived.

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